Marketing Analytics

Marketers today have 24X7 access to vast real-time data, reports and expert opinions and they can combine and process that information in new ways to enhance decision making. This is a state of the art programme on Marketing Analytics. It attempts to impart a basic understanding of the various contemporary marketing analytic tools and techniques. Exposition of these techniques will be offered along two dimensions: theoretical and practical. While this is essentially a programme on tools and techniques, the problem contexts used to illustrate the various concepts will be managerial. The programme has a strong applied and managerial orientation that is relevant to the current marketing and management environment. In discussing the tools and techniques, the emphasis will be on applied aspects unique to the marketing data and not on methodological elegancies.

Objective

This three-day programme will offer the participants the best possible platform to explore and understand how marketing decision can be enabled and enhanced through analytics. At the end of the programme, the participants would be able to:

  • Demonstrate a good understanding of the marketing analytics;
  • Apply it to address real-life marketing situations;
  • Appraise what, when and how to use various analytical tools
  • Carry out statistical analysis-univariate, bi-variate and multivariate analysis with the help of SPSS (PASW)

Contents

  • An Introduction to Marketing Analytics
  • Marketing Analytics: Tools
  • Demand Forecasting
  • Segmenting the market
  • Modelling Customer Choice: New Product Development
  • Customer Value: Customer Perceived Value; Economic Value Modelling
  • Brand Positioning
  • Assessing effectiveness of Marketing Program: Attribution
  • Customer Life-time Value estimation
  • Direct Marketing
  • Digital marketing analytics
  • Social media analytics

Who should attend?

The program is relevant to all marketing managers who wish to sharpen their analytical skills for better results in day-to-day decision-making. It is vital for senior and middle-level executives in sales and marketing.

Venue & Duration

The programme is scheduled during February 19-21, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of February 18, 2026 to the forenoon of February 22, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy

With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is February 04, 2026. The last date for withdrawal of nominations is February 05, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.