Digital Marketing

Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research and for managing content, no matter what industry it is. Various online platforms are being used to reach out, communicate and educate potential customers. Now in this digital era, the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. can be done over the internet using digital devices like laptops, palmtops, tablets, etc. The more specific objective of marketing online is to bring targeted traffic to website, generate potential business leads and increase brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, and content marketing.

Objective

Upon completion of the programme, participants will understand and appreciate all the useful insights about digital marketing. They will learn as to how new digital tools are enabling customers to take a more active role in developing and branding the products they consume. Specifically, by the end of the programme, the participants will:
• Enhance their knowledge about marketing in digital world.
• Gain an understanding of the basic dimensions of digital marketing and digital marketing strategies.
• Understand the importance of consumers’ perceptions/mindset in online marketing management.
• Gain insight into the interface of positioning and branding in digital world.
Understand the management of digital tools and shifting balance of power from firms to consumers.

Contents

I. Marketing in Digital World: Digital Marketing Strategy and value proposition, digital transformation, leadership in a Digital Environment
II. Social Media Marketing: Creating and managing social media presence, engaging with audiences and running targeted campaigns
III. Content Marketing: Developing engaging and informative content to attract and retain customers
IV. Email Marketing: Building emails lists, crafting effective email campaigns and measuring results
V. Customer lifetime value and customer engagement techniques
VI. Digital Analytics: Understanding key metrics and using data to optimize campaigns

Who should attend?

The Programme has been designed for organizational teams of executives from the corporate sector (PSEs, Private Sectors, MNCs, Financial Institutions, Banks and Armed Forces).

Venue & Duration

The programme is scheduled during February 17-19, 2026 on a residential basis at MDI Campus, Mehrauli Road, Sukhrali, Gurugram. Accommodation for participants would be available at MDI Campus from the noon of February 16, 2026 to the forenoon of February 20, 2026.

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 42,500/- (Rupees Forty Two Thousand Five Hundred only) per participant which includes a professional fee and all charges for boarding, lodging and supply of course materials during the programme. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy
With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in this programme. The discount will be observed in the following conditions: (discount is applicable in NEPAL also)
• 10% Discount against 3-5 nominations
• 20% Discount against more than 5 nominations

Important Dates

The last date for receipt of nominations is February 03, 2026.The last date for withdrawal of nominations is February 04, 2026. Any withdrawal received after this date will be subject to deduction as per the Institute’s rules. However, substitution may be permitted.
Nominating organizations are advised to await confirmation of acceptance of nominations(s) before sending the participants to the programme venue.

For enquiry, please contact at [email protected] or +91-124-4560008.