Digital Marketing

Marketing all over the world is getting dependent on digital technology for reaching market segments, conducting market research and for managing content, no matter what industry it is. Various online platforms are being used to reach out, communicate and educate potential customers. Now in this digital era, the marketing activities like advertising, promotion, branding, creating utility, value proposition, etc. can be done over the internet using digital devices like laptops, palmtops, tablets, etc. The more specific objective of marketing online is to bring targeted traffic to website, generate potential business leads and increase brand awareness by using various online platforms like search engines, social media, email marketing, online display advertising, mobile marketing, and content marketing.

Programme Objectives

Upon completion of the programme, participants will understand and appreciate all the useful insights about digital marketing.  They will learn as to how new digital tools are enabling customers to take a more active role in developing and branding the products they consume.  
Specifically, by the end of the programme, the participants will: 
enhance their knowledge about marketing in digital world. 
• Gain an understanding of the basic dimensions of digital marketing and digital marketing strategies. 
• Understand the importance of consumers’ perceptions/mindset in online marketing management. 
• Gain insight into the interface of positioning and branding in digital world. 
• Understand the management of digital tools and shifting balance of power from firms to consumers. 

Course Outline

I. Digital Marketing  
• Digital marketing vs traditional Marketing 
• Digital marketing process 
• The 4Cs Framework and digital consumer engagement 
• Mobile Digital Marketing  
• Role and impact of digital assistants/VA’S 
II. Marketing on Social Media Platforms  
• Facebook 
• LinkedIn 
• Twitter 
• Youtube 
• Pinterest 
• Instagram 
III. Dynamics of Social Media Marketing  
• Designing a social media campaign  
• Measuring campaign effectiveness 
• Referral programs & role of Consumer Influence 
IV. Content Marketing 
• Content marketing strategy and content marketing techniques 
• Content Marketing Tools 
• Optimizing content and search  
V. Viral Marketing  
.Virality and its importance  
VI.Search Marketing 
• SEO 
• SEM  
• SMM

Target Audience

This program is for executives, heading units and departments in various functional areas of private sector, public sector and government organizations. It is for middle and senior level Management, freelancers.

Pedagogy

The Programme has been designed for organizational teams of executives from the corporate sector (PSEs, Private Sectors, MNCs, Financial Institutions, Banks and Armed Forces).

Registration & Fees

Participants should be nominated by their organizations. The enclosed nomination form should be completed and returned with all the details. The fee of the program is Rs. 40,000/- (Rupees Forty Thousand only) per participant which includes a professional fee and all charges for lodging and boarding and supply of course materials. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by Cheque/NEFT/RTGS.

Discount Policy

With a view to our long-term relationship with your esteemed organization, we are pleased to introduce the discount policy in a particular 
programme. The discount will be observed in the following conditions: (discount applicable in NEPAL also) 
• 10% Discount against 3-5 nominations 
• 20% Discount against more than 5 nominations