Business and Technical Writing Skills

Rapid and unprecedented advances in the digital domain have altered even the most immovable foundations of the corporate world, including written business communication. Modern corporate correspondence goes beyond formal letters, emails, and memoranda. Text and social media communications, online conversations and messengers, reports, online proposals, video messaging, etc. make up modern business writing. Today, effective writing is a powerful tool in the business environment. It is the most usual and trusted way to engage with co-workers, other businesses, and clients. We, therefore, say that writing is essential to communicate your message clearly and professionally and to incite action in those who you supervise, work with and require action from.

In this programme, we'll cover all areas of professional writing, from constructing effective business emails to writing complete reports while reducing the need for re-writing, repetition, and clarification. You will be able to master the skills of writing with clarity, precision, and accuracy to persuade, inform and build vital business relationships. You will gain an understanding of how to write a certain topic that calls for directions, instructions, or explanations. The style and skills required for formal business writing are best developed by practice and experience, but with the right tools and knowhow it is not hard to improve.

Prior to the course, participants may choose to bring a sample of their writing for one-on-one feedback. The facilitator, Dr. Niva Bhandari, will confidentially review these samples and provide feedback to participants during the workshop. The participants would also be required to share in advance a list of three expectations from the training programme.
 

Objectives

  • Familiarisation with accepted writing norms of organisational writing and the types of formal writing genres which address different business problems, styles and audience awareness 
  • Understanding the ethical, international, social, and professional constraints of audience, style, and content for writing situations a.) among managers or co-workers and colleagues of an organisation, and b.) between organisations, or between an organisation and the public.
  • Be able to write effective business communications, including bad news, good news, persuasive writing, presentations, emails, memos, business reports etc.
  • Develop strategies to successfully communicate technical information to specialists and non-specialists using graphically presented data, executive summaries, and other ways to highlight key information
  • Practice the unique qualities of professional rhetoric and writing style, such as sentence conciseness, clarity, accuracy, honesty, avoiding wordiness or ambiguity, using direct order organisation, readability, coherence and transitional devices.
  • Write for a global market
  • Organise your material by intent, audience, and context to maximise persuasion and impact
  • Identify, correct and avoid common writing pitfalls

Contents

The programme will cover the following aspects of negotiations:

  • Developing essential business and technical writing skills for persuasion and impact
  • Adapting your writing style to your audience's needs for maximising the impact
  • Composing clear messages using a structured writing approach
  • Implementing ways to best display visual information
  • Writing precise and concise, clear, complete, courteous, and correct written communication that deliver tangible results
  • Constructing successful email communication
  • Writing an effective and compelling executive summary
  • Producing a report or proposal using an end-to-end writing process
  • Delivering negative information strategically to improve outcomes
  • Implementing, reviewing and proofreading strategies to ensure error-free writing
  • Applying effective editing techniques to polish business and technical writing

Who can participate

  • Business development and marketing teams
  • Leadership in non-profit and service organisations
  • Developers and engineers
  • Teaching professionals
  • Motivated individuals and entrepreneurs seeking to develop excellent communications skills
  • Administrative staff
  • Receptionists
  • Everyone who wants to develop a more professional business writing style

Registration and Fees

Participants should be nominated by their organisations. The enclosed nomination form should be completed and returned with all the details. The fee of the programme is Rs. 37,500 (rupees thirty-seven thousand five hundred only) per participant which includes a professional fee, all charges for lodging and boarding, and supply of course materials. GST as applicable will be charged extra in addition to the programme fee. Payment should be made by cheque/NEFT/RTGS.