November 09, 2024
On November 9, MDI Gurgaon hosted its flagship event, Urban Illumina 2024, drawing over 2,250 participants for a vibrant fusion of entertainment and cutting-edge consumer insights. With the theme "Dil Se Illumina" and the tagline "Lights!Camera!Illumina!", the event celebrated Bollywood while offering brands a unique, cost-effective platform to gather authentic consumer insights.
Conducted under the guidance of Dean Prof. Avinash Kapoor and Student Affairs Chairperson Prof. Vidhu Gaur, the event offered corporate brands an authentic, cost-effective way to capture consumer preferences across age groups, ranging from 20 to 55 years, using interactive, bias-free games
What Made Urban Illumina Special?
Disguised Market Research: Interactive, bias-free games provided deep insights into consumer behavior across age groups.
Corporate Partnerships: Leading brands like Philips India, EaseMyTrip, Mars Inc., Dabur, and more showcased their latest offerings.
Expressions: Tailored for children aged 6-16, with activities like painting and essay writing, drawing over 1,000 young participants the Objective is to conduct research on certain topics centered around innovation in education at school level.
Festive Atmosphere: The event combined market research with a celebratory vibe, making data collection feel like a festival.
Highlight: A mesmerizing performance by Bollywood singer Monali Thakur added glamour and excitement to the night.
Urban Illumina 2024 not only reaffirmed MDI Gurgaon’s position as a leader in experiential market research but also showcased how academic excellence can drive impactful partnerships in the business world.