Dr. Mohita Maggon has done her Ph.D. from the Department of Management Studies, Indian Institute of Technology Delhi, in the area of Relationship Marketing. Prior to joining MDI, she worked with the National Institute of Construction Management and Research. She is the recipient of the University Gold Medal for securing the first rank in MBA. She was also awarded Senior Research Fellowship by UGC for pursuing doctorate.
Her teaching interest areas are Relationship Marketing, Marketing of services, and Consumer Behaviour
- Maggon, M. (2022). A bibliometric analysis of the Journal of Relationship Marketing (2002–2019). Journal of Relationship Marketing, 21(4), 324-351. (ABDC- B).
- Maggon, M. (2022). A bibliometric analysis of the first 20 years of the Journal of Corporate Real Estate. Journal of Corporate Real Estate, (ahead-of-print). (ABDC-C)
- Maggon, M., & Chaudhry, H. (2015). Revisiting Relationship Marketing and Customer Relationship Management in Leading Tourism and Hospitality Journals: Research Trends from 2001 to 2013. Journal of Relationship Marketing, 14(1), 53-77. (ABDC- B).
- Maggon, M., & Chaudhry, H. (2018). Exploring relationships between customer satisfaction and customer attitude from customer relationship management viewpoint: An empirical study of leisure travelers. FIIB Business Review, 7(1), 1-9. (ABS-1)