Dr. Kanwal Kapil holds PhD and MBA in marketing. He is having a blend of experience with industry and academics.
His has an experience spanning over 18 years. Prior to joining active academics¸ he has worked in various companies such as Chemtrol technologies¸ L&T¸ and Cipla handling product and brand management functions. During his stay in industry he has launched various brands which are well established now. He has been active in academics for last thirteen years where he has taught various courses such as Marketing Management¸ Brand Management¸ and Consumer Behavior. Prior to joining MDI¸ he has worked with IPM as Deputy Director and IMT Ghaziabad as Assistant Professor. Dr. Kapil is actively involved in executive education¸ consulting and research. Apart from writing three books¸ he has also published research papers and case studies in various international and national journals of repute.
Areas of Interest:
Strategic Brand Management¸ Consumer Behavior¸ and Impact of Technology on Marketing