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Kirti Sharma

Assistant Professor, Marketing

Email : kirti.sharma@mdi.ac.in
Phone : +91-124-4560313

Dr. Kirti Sharma holds a  Ph.D. in Marketing and Services Management with emphasis on Consumer Perceptions and Satisfaction. A Master’s degree in Marketing Technology (with distinction) and a Bachelor’s degree in Science from Kurukshetra University, Kurukshetra, India. She has a teaching experience of over 16 years. Before joining academics, she has worked in companies like Cipla limited, Thompson Consumer Electronics etc. for close to 4 years. She has held various teaching and administrative responsibilities during her academic tenure.

At MDI, apart from her academic output, she has collaborated with Govt. of Haryana Directorate of Urban Local Bodies as a consultant for marketing communication and content development for Smart Cities in the State of Haryana, India. Furthermore, she has completed an assignment in the capacity of a consultant with Government of India’s Ministry of Micro, Small and Medium Enterprises (MSME) on the evaluation of Prime Minister’s Employment generation programme (PMEGP scheme). She has also acted as a Honorary consultant to Khadi and Village Industries (KVIC) for the marketing of KVIC products.

Her areas of expertise and courses taken at MDI include Consumer Behaviour, Marketing Practices & Implementation, Advanced Marketing Research, Services Management and Advertising Management – An IMC perspective.

She is also a Visiting Faculty at WU School of Business and Economics, Vienna to the Institute of International Marketing Management (IMM) where she teaches courses in the vein of Global Consumer Behaviour and Marketing in Emerging Markets.

Dr. Kirti Sharma has published 3 cases published by Ivey Publishing and is available at Harvard Business Publishing. These include the domains of relaunching a brand, growth of a brand as well as regarding marketing of a service offering.  She has published 12 research papers in National and International Journal and another case study in European Case Clearing House. She has also presented papers in various National and International Conferences organized by EMAC, EBES, IIM-A, IIM-L, PHDCCI in Bosnia, Scotland, Slovenia, Portugal, Denmark and in India. She has completed two seed research projects in the areas of: ‘Antecedents and consequences of satisfaction and behavioural intentions in life insurance services’ and ‘Customer Gratitude, Commitment and Trust in Relationship Marketing in Indian context’. Her current research interests include consumer perception, customer value, loyalty and retention, switching behaviour of consumer and service strategies, and healthcare marketing.

She has conducted training programmes for companies like BPCL, IOCL, PNB, LIC of India, Axis Bank, Nepal Banking Academy, Engineers India Limited, MSME, Canon India, Indian Army, Department of Science and Technology, Jindal Stainless, BSES, Indian Forest Services, HPCL, Greenply Industries, Mother Dairy, etc.