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Ashok Pratap Arora

Professor, Marketing

Email : aparora@mdi.ac.in
Phone : +91-124-4560180

Prof. Ashok Pratap Arora¸ M.Sc. (Physics)¸ M.B.A.¸ Fellow (Doctoral Program) of Indian Institute of Management¸ Ahmedabad with over 30 years of teaching experience in institutes like Indian Institute of Management Calcutta¸ University of Bocconi¸ Milan¸ University of Torino¸ National Institute of Design¸ Ahmedabad¸ University of Allahabad etc. He had been India Chair Professor appointed by the Indian Ministry of External Affairs in Management at Lagos Business School. 

Experience:
He has also worked in the marketing research industry at senior executive positions. He had been in the board of several organisations such as Calcutta Stock Exchange¸ Indian Institute of management Calcutta etc.


Consulting: 
Prof. Arora has also been consulted by over 40 organizations in India and abroad. Some of his consulting clients include Bharti Airtel Ltd., Government of India¸ Henkel Italia¸ Larsen & Toubro Ltd.¸ J.K Synthetics Ltd.¸ BPL Ltd.¸ ACC Ltd.¸ IMRB¸ Indica Research¸ Indian Rayon and Industries Ltd.¸ Grasim Industries Ltd.¸ Maruti Suzuki Udyog Ltd., Punjab National Bank, India Steamship Ltd.¸ Norwegian development agency NORAD¸ Reserve Bank of India and Cooksons Ltd.¸. He has conducted over 50 management training programs for working managers. Some of the organizations for whom he has organized such programs are Bata India Ltd.¸ Bharti Airtel Ltd., Nokia Ltd., Anand Bazar Patrika Ltd.¸ HCL-Hewlett Packard Ltd.¸ Crompton Greaves Ltd.¸ Hindustan Unilever Ltd.¸ IBP Ltd., Greenfield Ltd., Lintas Advertising, and Grasim Industries Ltd.


Areas of Interest: 
His main interests are in the area of Cyber Marketing¸ Marketing Research¸ Marketing Strategy and Brand Management