Neelu S. Bhullar
Associate Professor, Marketing
Phone : +91-124-
PhD in Psychology¸ Indian Institute of Technology Kanpur¸ Kanpur¸ India. Year2005.
The work was related to an intensive exploration into effective customer relationship management and the employee relations in the hospitality sector in India. The study made explorations into the structure and dynamics of the construct of service climate¸ with reference to both internal and external customer care in the hospitality industry.
MSc. (Information Systems) from London School of Economics¸ University of London¸ London¸ United Kingdom. Year 1991
M.B.A. with specialization in Marketing from Guru Nanak Dev University¸ Amritsar¸ India. Year 1990
B.A. (Hons.) in Economics from Guru Nanak Dev University¸ Amritsar¸ India. Year 1988
About 20 years of teaching and about 2 years experience in industry and media activity with a leading publication. I have taught undergraduate and postgraduate courses for the management students in the areas of Marketing (Service Marketing, Customer Relationship Marketing etc.) and Core Courses of Marketing for about 20 years.
Areas of Interest:
Human relations aspects in organizations, in particular, creating customer centric organizations (i.e. establishing service orientation as the organizational imperative) in the public and private sector.