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Anita Goyal
Associate Professor
Marketing
Chairperson Alumni Relations
email: agoyal@mdi.ac.in
Contact no: 0124-5013050
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Dr. Anita Goyal has done B.Sc. from University of Delhi followed by an MBA in Marketing Management from University of Poona and a Ph.D. in Services Marketing and Consumer Behaviour from Jamia Millia Islamia¸ New Delhi.
Experience:
Dr. Anita is in academics from twelve years after a year in industry. Prior to joining MDI¸ she was working with Apeejay School of Marketing. She has supervised a number of projects and dissertations at Undergraduate (BBA) and Postgraduate (MBA) levels respectively in association with Thames Valley University¸ London.
Areas of Interest:
Her interest areas include Principles and Practices of Marketing¸ Services Marketing¸ Consumer Behaviour and Strategic Marketing.
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Key
Publications:
Launch of Nestle Butter- A Case Study
Role of supplementary services in the purchase of credit card services in India
Consumer perception about fast food in India: an exploratory study
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