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Mukul P Gupta
Professor
Marketing
email: mukul@mdi.ac.in
Contact no: 0124-2399307
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Ph.D. University of Rajasthan¸ Jaipur in the area of Advertising. The dissertation topic was “A Framework to Understand Advertising Effects for Development of a Model for Evaluating Advertising Campaigns”. M.B.A.¸Gold Medalist of University of Rajasthan¸ Jaipur - concentration in Marketing.B.Sc.¸First class - 80% score - University of Rajasthan¸ Jaipur - specialisation in physical sciences.
Experience:
Dean-Continuing Education & International Linkages. Chairman PGPM and International Linkages 2003-04. Professor of Marketing¸ since 2000 till date.1992-2000¸ Professor of Advertising & Marketing at International Management Institute (IMI) New Delhi. Associate Professor until 1998. Has been Chairman for all the three postgraduate programs at different instances.1991-92¸General Manager (Jaipur Branch) of Sobhagya Advertising Service¸ a leading national level advertising agency.1990-91¸Chief Consultant with Perfect Management & Systems Consultants Jaipur heading the practice in¸ Corporate & Market Strategy Planning.1984-90¸Owned and managed a pharmaceutical unit manufacturing life saving formulations as Chief Executive Officer.1983-84¸Assistant Professor of Marketing¸ Podar Institute of Management¸ University of Rajasthan¸ Jaipur.
Consulting:
All India Council for Technical Education¸ New Delhi – Manpower Assessment for the council.Ministry of Rural Development¸ Government of India¸ New Delhi – Evaluation of ‘Supply of Improved Toolkits toRural Artisans’ SITRA Scheme.EAN-India of Ministry of Commerce¸ Government of India¸ New Delhi – Study of Pharmaceutical Supply Chains for the Possibility of Using Bar Codes.All India Management Association¸ New Delhi – Developing the Methodology for Standardisation of MAT Scores; and Assessment of Customer Satisfaction amongst Management Institutes from MAT Exam.
Awards & Honors:
University Gold Medal in MBA Program
Areas of Interest:
Strategic Marketing¸ Advertising¸ Corporate Communications¸ Public Relations¸ Brand Management¸ Distribution & Channel Management. Franchised Networks
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